iDentifi has been covered in TechCrunch (one of the world's most popular sources for tech news), the Toronto Star (Canada's highest circulation newspaper), Accessible Media Canada (multimedia organization serving more than five million Canadians who are visually impaired), and CTV News Toronto (popular news show for Torontonians).

Click here to return to the Weston Innovation Award Summary Page for iDentifi. 


TechCrunch is one of the world’s most influential and popular outlets for technology news. The article appeared on TechCrunch in both English and Japanese. 

Excerpt from article: “Feedback from the visually impaired community has been overwhelmingly positive,” Tukrel told TechCrunch. “They find it useful in doing day-to-day tasks, reading and browsing the web...”

Click here to read the article. For the Japanese version, please click here

iDentifi was also listed as one of TechCrunch's Top Artificial Intelligence Stories of 2016. It was one of 15 stories chosen to describe “the state of artificial intelligence in 2016” by TechCrunch. Other selections included stories regarding Google AlphaGo and Facebook AI.

Click here to see TechCrunch's Top Artificial Intelligence Stories of 2016.

Toronto Star

The Toronto Star is Canada's highest-circulation newspaper in overall weekly circulation, and is read by hundreds of thousands of Canadians each day. The article about iDentifi appeared on the front page of the Toronto/GTA section on November 28, 2016. Excerpt from article: “Tukrel hopes it makes every day tasks — like picking out the can of pop you want — easier for people who are visually impaired

Click here to read the article


Accessible Media Canada (Radio and Television)
AMI is a Canadian non-profit media organization specializing in media for the blind, visually impaired, deaf and hearing impaired. Interviewed on the Live from Studio 5 morning show on October 28, 2016. A TV interview for AMI was also filmed in December 2016 and will air in the coming weeks. A link will be posted when the interview airs. 

Click here to listen to the radio interview. 

CTV News Toronto

Interviewed about iDentifi on CTV News Toronto as part of a segment on the York Region Science Fair. CTV is an English-language broadcast television network in Canada, and is Canada’s largest commercially owned network. 

Click here to watch the broadcast.