For more about iDentifi's community outreach, please click here. To see iDentifi's global impact, please click here. To view iDentifi's awards, please click here


TechCrunch is one of the world’s most influential and popular outlets for technology news. The article appeared on TechCrunch in both English and Japanese. 

Excerpt from article: “Feedback from the visually impaired community has been overwhelmingly positive,” Tukrel told TechCrunch. “They find it useful in doing day-to-day tasks, reading and browsing the web...”

Click here to read the article. For the Japanese version, please click here

iDentifi was also listed as one of TechCrunch's Top Artificial Intelligence Stories of 2016. It was one of 15 stories chosen to describe “the state of artificial intelligence in 2016” by TechCrunch. Other selections included stories regarding Google AlphaGo and Facebook AI.

Click here to see TechCrunch's Top Artificial Intelligence Stories of 2016.


CBC TV National News, CBC Metro Morning TV+Radio, CBC TV Toronto News, CBC French Radio

CBC is Canada's national broadcaster and is one of Canada's most popular sources for news. Excerpt from article: “[iDentifi] can read and translate texts in 27 languages, and can even recognize and differentiate between different brands — say, Coke and Pepsi...iDentifi has been received positively by users and netted Tukrel a slew of awards, such as the 2017 Weston Youth Innovation Award presented by the Ontario Science Centre" 

Article Links: CBC National News, CBC Metro Morning, CBC TV Toronto, CBC News (article)CBC French Radio

Toronto Star

The Toronto Star is Canada's highest-circulation newspaper in overall weekly circulation, and is read by hundreds of thousands of Canadians each day. The article about iDentifi appeared on the front page of the Toronto/GTA section on November 28, 2016. Excerpt from article: “Tukrel hopes it makes every day tasks — like picking out the can of pop you want — easier for people who are visually impaired

Click here to read the article


Accessible Media Canada (Radio and Television)
AMI is a Canadian non-profit media organization specializing in media for the blind, visually impaired, deaf and hearing impaired. iDentifi was featured on Live from Studio 5, a national radio show by AMI, and AMI This Week, a national television program by AMI. 

Click here to listen to the radio interview. 

Click here to see the TV segment.

CTV News Toronto

Interviewed about iDentifi on CTV News Toronto as part of a segment on the York Region Science Fair. CTV is an English-language broadcast television network in Canada, and is Canada’s largest commercially owned network. 

Click here to watch the broadcast.